Case Studies

Why Are These Cows Strategic?

Rave Reviews works hand-in-hand with clients to communicate corporate messages based upon significant company issues.

The "Cow" theme was developed for a company that was being acquired by a large chain. Unhappy employees of this smaller company were told that they needed to be "branded" with new ID badges.

At Rave Reviews, our task was to defuse this volatile "branding issue", explain the new procedures, and at the same time, make employees feel better about the takeover. We employed humor, using actors dressed as cows about to be branded, to get employees laughing and nodding along with us.

Simply put.. it worked!